Our Reports
The Franchisee Recruitment Report
In 2006, Franchisee Recruitment was identified as the biggest issue facing Franchisors. In response, 10 THOUSAND FEET captured the thoughts of individuals looking to join the Franchise industry. Compiling their insights, The 10 THOUSAND FEET Franchisee Recruitment Report was created.
The Report highlights what is most important to prospective Franchisees, and identifies key areas for Franchisors to focus their energies and resources
| Report Objectives | 6 |
| Executive Summary | 7 |
| Critical Intelligence | |
| EXPLAINED | 10 |
| AREAS INVESTIGATED | 13 |
| THE KEY FACTORS | 14 |
| Motivations to be a Franchisee rather than set up my own business | |
| Motivations to be a Franchisee rather than be a salaried employee | |
| Performance in Recruitment | |
| INDUSTRY SNAPSHOT | 24 |
| EXPLAINED | 29 |
| KEY AREAS | 31 |
| Detailed Findings | |
| FIELD SUPPORT AND FRANCHISE SALES STAFF | 60 |
| FINANCIALS | 65 |
| BUSINESS MODEL | 70 |
| BRAND CREDIBILITY AND MARKET INTELLIGENCE | 75 |
| Demographics & Dynamics | 81 |
| Project Design | 88 |
| Appendix | |
| QUESTIONNAIRE | 60 |
| FACTOR MATRIX | 65 |
| Disclaimer | 99 |
Other Studies
- The Franchisee Satisfaction Study 2009
- The Franchisor Expansion Study Edition 2
- The Franchisee Satisfaction Study 2008
- The Franchisor Expansion Study 2007
- The Franchisee Recruitment Report 2007
More Info
- What's Included | view content pdf
- Backreports are only available for purchase by Intelligence Club Members while stocks last.
- Please note all reports are sold hard copy only.
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