Our Reports
The Franchisor Expansion Study
Discover what recruitment practices work best to attract new franchisees
Find out:
- • Which marketing initiatives generate the most leads
- • Where in Australia it's easiest to recruit Franchisees
- • Amount of money spent on marketing initiatives
The 2007 Franchisor Expansion Study is endorsed by the Franchise Council of Australia, with the findings presented at the National Franchise Convention 2007.
| Report Objectives | 6 |
| Executive Summary | 7 |
| The Areas Investigated | 11 |
| Actual and Expected Growth | 12 |
| GROWTH OF FRANCHISEES FOR DIFFERENT LOCATIONS | |
| GROWTH OF FRANCHISEES FOR DIFFERENT SIZED SYSTEMS | |
| GROWTH OF FRANCHISEES FROM VARYING MARKETING SPENDS | |
| GROWTH IN UNITS VS TIME STAFF STAY WITH COMPANY | |
| NUMBER OF NEW FRANCHISEES IN THE NEXT 12 MONTHS | |
| TAILORED STRATEGY FOR WOMAN VS GROWTH SENTIMENT | |
| LARGEST GROWTH CATEGORY IN THE NEXT 12 MONTHS | |
| The Recruitment Process | 24 |
| TIME IT TAKES TO RECRUIT NEW FRANCHISEES | |
| PERSONALITY PROFILING OF NEW FRANCHISEES | |
| GENDER OF PROSPECTIVE FRANCHISEES & FEMALE RECRUITING STRATEGY | |
| METROPOLITIAN VS REGIONAL RECRUITMENT | |
| GROUP EXPECTED TO STAY A FRANCHISEE THE LONGEST | |
| FRANCHISE CODE OF CONDUCT CHANGES AND IMPACT ON RECRUITMENT | |
| Marketing and Media Budget | 32 |
| COST OF AQUISITION PER NEW FRANCHISEE | |
| COST OF AQUISITION FOR DIFFERENT SIZED SYSTEMS | |
| TOTAL SPENT ON SALARIES FOR FRANCHISEE RECRUITMENT | |
| MARKETING ALLOCATION COMPARISON | |
| FRANCHISE INDUSTRY MARKETING SPEND | |
| MARKETING ALLOCATION AND LEADS GENERATED | |
| MARKETING SPEND WITH THE % OF FRANCHISEES ATTRACTED | |
| QUALITY OF LEADS GENERATED | |
| MARKETING SPEND, LEADS GENERATED AND NEW FRANCHISEES RECRUITED | |
| MARKETING INITIATIVES EXPECTED TO ATTRACT FEMALE FRANCHISEES | |
| Project Design | 52 |
| Questionnaire | 54 |
| Disclaimer | 58 |
Other Studies
- The Franchisee Expansion Study 2010 (1)
- The Franchisee Satisfaction Study 2009
- The Franchisor Expansion Study Edition 2
- The Franchisee Satisfaction Study 2008
- The Franchisor Expansion Study 2007
- The Franchisee Recruitment Report 2007
More Info
- What's Included | view content pdf
- Backreports are only available for purchase by Intelligence Club Members while stocks last.
- Please note all reports are sold hard copy only.
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